Jose Cabaco shoots Nike Running in the Andes .
Recently (2 months ago) Nike Creative Director, Jose Cabaco, set himself the very meta challenge of shooting the Nike Running Southern Hemisphere campaign for nike.com and their social media channels using only and iPhone 5s and editing in the VSCO app.
The result is this incredible, breathtaking, set of images. Shot on location in and around the Andes. From the town of Cusco, to the beaches of Paracas and the incredible Maras Salt Mines built by the Mayans a gajillion years ago.
One of our favourite images is the original WAVY patterns drawn under the influence hallucinogenic effects of Ayahuasca, that perfectly match the intricate upper of the Nike Air Zoom Structure 18 men’s running shoe.
But the whole set is incredible. Making the whole PavementBound team wanna book a trip right now.
You can cop most of the stuff featured in this shoot now over on nike.com’s running section…go peep that.
And book a trip.