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#ProjectNorth shot by @Naskademini

We stumbled upon this incredible set of images from one of our favourite Photographers Naskademini during our hourly Instagram binge and had to share, A$AP.

Taken on location in British Columbia, Canada, as part of Nike’s #projectnorth campaign, putting the Nike Pegasus 31 Flash and toasty Shield Max Jacket¬†through their paces.

The team had to “get to da chopper” to take them up up and away to their lodge high up in the mountains of this dope location. We’d love to get out to somewhere like this over the Christmas break, but for now we’re more than happy pounding the cold, wet, shiny pavements of the cities we call home.

We’ll bring you more on the #projectnorth campaign as it come together.

Don’t forget to follow ya boy @Naskademini¬†on Insta too, for photography bombs on the regular.