Nike Running in Southern Hemisphere

Jose Cabaco shoots Nike Running in the Andes

Jose Cabaco shoots Nike Running in the Andes . Recently (2 months ago) Nike Creative Director, Jose Cabaco,  set himself the very meta challenge of shooting the Nike Running Southern Hemisphere campaign for nike.com and their social media channels using only and iPhone 5s and editing in the VSCO app. The result is this incredible, breathtaking, set […]

MARAFUN AND A WHOLE NEW WORLD

A year ago, just about, I turned 31, left London after 10 years and moved to NYC in early November 2013 It proved to be one of coldest winters here in many years and I – skillfully – avoided doing any running until April this year, when the sun finally came out and I began […]