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Written by Chris Marsh

I've discovered something beautiful. Something that makes me feel all zen and gooey. I spend all day thinking about my next one and as soon as it’s over I need a shower. I first got in to it because of the Internetz but, nah bro, it ain’t what you think it is. It’s running.

nike-air-max-2015

Nike Air Max 2015

Nike just shared the first real look at the Nike Air Max 2015, and it’s got us interested. I don’t think anyone really considers the latest greatest Air Max to be a serious choice as a running shoe, but to Nike product geeks like us they always look dope and remind us of the excitement we […]

Nike Running in Southern Hemisphere

Jose Cabaco shoots Nike Running in the Andes

Jose Cabaco shoots Nike Running in the Andes . Recently (2 months ago) Nike Creative Director, Jose Cabaco,  set himself the very meta challenge of shooting the Nike Running Southern Hemisphere campaign for nike.com and their social media channels using only and iPhone 5s and editing in the VSCO app. The result is this incredible, breathtaking, set […]

Nike Winter Apparel

Nike Winter Apparel

Winter running can be one of the most enjoyable times to get out there. Crisp mornings, chilly nights, clean air,  quieter routes and a different  perspective on a city  you think you know inside out. One of the key challenges at this time of year though is keeping warm, dry and safe. Once again, Nike […]

The Runners – a film by Matan Rochlitz and Ivo Gormley

This beautifully simple, short documentary about runners in Victoria Park is blowing up the interwebs. Matan Rochlitz and Ivo Gormley released the short film, called ‘The Runners’ on 15 November.  The pair thought that as running puts participants in a meditative state, it would open up interviews in honest frank, personal exchanges that they may normally […]

Nike Woman’s Innovation Summit

Last week Nike hit the aptly named Spring Studios in NYC to debut it latest innovations for the SP15 women’s collection, including the official unveiling of the Nike Flyknit Lunar 3  , the undeniable highlight of everything that was shown. The Flyknit 3 is a return to form for us all here at PB in terms of both style […]

Run From Technology

But recently I discovered something beautiful. Something that makes me feel all zen and gooey inside. I spend all day thinking about my next one, and as soon as it’s over I need a shower. And I first got in to it because of the Internetz. Nah, bro, it ain’t what you think it is. It’s running.

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